Instagram is one of the most popular social media platforms today, with over a billion monthly users. This obviously represents a huge opportunity for marketers and brands to tap into this user group. In addition to the option to buy followers consider Goread.io, you can carry out these tips!
However, it is not so easy to build your Instagram presence and gain followers overnight. It’s a time-consuming process, but with a little help, you can see results faster. Here are 5 tips to get more Instagram followers that are genuine and relevant to your brand.
Write a compelling bio
The first thing anyone sees when they visit your profile is your bio, and therefore it is a crucial part of making the first impression on your audience. You have to write a compelling Instagram bio to encourage people to follow you.
Apart from the basics like adding your contact details and link to your website, you should also tell your brand story in an engaging way. Simply saying what kind of business you have will not make you stand out. You have to give people a reason to connect with your brand and follow you.
Develop and maintain a unique brand personality on Instagram
Your Instagram feed is the next thing someone who visits your profile will see after your bio. And, the impression a user gets when viewing your feed is important in determining whether or not they like your brand. It’s also important to stay consistent in colors, post types, tone of voice, etc., as these are what determine your brand personality. In addition, it must be such that if someone sees your post, they immediately associate it with your brand.
Use relevant hashtags
Using hashtags is a proven way to reach more people and gain more followers on Instagram. You have to research which hashtags are trending in your niche and which ones are relevant to your brand and content. Next, use a mix of these hashtags for all of your Instagram content to reach people who follow those hashtags.
Also, remember to mix it up a bit and use popular industry-level hashtags as well as niche ones that you can really stand out for. Instagram allows you to add up to 30 hashtags for each post and you should use this feature to your advantage.
Create and promote your own branded hashtag
In addition to using the most popular hashtags, you can also create and promote your own hashtag. It can be specific to your brand or even to a specific campaign. Brand-specific hashtags are a great way to improve your Instagram presence and promote your campaigns. By creating a campaign-specific hashtag, you can also encourage people to use it in their Instagram content.
This allows you to get free user-generated content as well as advertising, which can help you reach more people and get more followers. This is an example of how Dove uses campaign-specific hashtags to generate user content and promote its marketing initiatives.
Optimize your captions
Captions on your Instagram posts give you the opportunity to engage your current audience and even encourage them to recommend you to their friends.
So why not use that opportunity to your advantage? There are many things you can do with your Instagram captions, like tagging people, asking questions, starting conversations, etc, all you can get with the help of Goread.
The more you encourage your audience to comment, the more likely they are to invite their friends to join the conversation. You can also offer discounts or deals and ask your followers to tag their friends and promote that deal.
Also, remember to tell the story behind the photo or video you share, as this will help you get more engagement.
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